Travel Intelligence

Your points are losing value because your programs are betting you're stuck. They're wrong — you have more moves than they realize.

Elitr is a personal travel intelligence platform for sophisticated points and miles travelers.

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Early access only. No spam, ever.

The industry is quietly rewriting the rules

The biggest names in hotel loyalty are abandoning the one thing that made points plannable: the award chart. Hilton dropped its chart in 2017. Marriott followed in 2022. What replaced it is dynamic pricing — award costs that move with demand, with no ceiling and no notice. You can save toward a specific trip, hit your number, and find the price moved while you weren't looking.

Here's what they're counting on: that once your points are locked in their program, you're locked in with them. That a devaluation is just a loss you absorb.

It isn't — not if someone can see the rest of what you hold. The same stay, delivered by another program in your portfolio. The balance that's better spent now than saved. The move you didn't know you had. That's the one thing your loyalty apps can't do: each of them sees only its own corner. A navigator sees the whole board.

What you've been missing is a navigator who sees your whole portfolio, knows every move on the board, and tells you which one is yours…

Meet Sol

Every tool shows you its piece. Sol shows you your move.

Hilton · reward devaluation

The Waldorf just slipped out of reach

The Waldorf Astoria Los Cabos Pedregal has increased reward pricing — again. A room night now stands at 250,000 points. The balance that booked you 5 nights there now covers 2. That one's done; Hilton moved and didn't ask.

But Hilton was a strong option for this trip, just not your only one. Hold these points for a better value play — they're worth more on a night that hasn't moved than on one that just did. I can curate a list of properties from the rest of your rewards stack that deliver on the same promise as the Waldorf. Want me to build that list now?

— Sol

This is Sol.

Sol is your navigator — not a chatbot, not a search engine. Sol knows your whole portfolio: every program, every balance, every certificate. So when one program moves on you, she's already looking across the rest for the way through — the better redemption, the stronger play, the move that's yours.

She reasons from your actual situation, not an audience of thousands — whether that's a faster path to status, points better spent than saved, or turning everything you've accumulated into the trip you've been building toward.

Sol is in early development. Early access members help shape the experience.

What we believe

01

Specificity is the product

Generic advice is everywhere. "Use your points before devaluations" helps no one. Sol tells you which points, which devaluation, and what to do by when.
02

Timing is the value

The advantage in points and miles is almost entirely temporal. Programs change award prices, seats, and transfer rates on their own schedule — and the gap between knowing early and finding out at booking is the difference between the trip you planned and the one you settle for.
03

Your portfolio is not average

The right move depends on your balances, your travel patterns, your preferred programs. Elitr is not a publication — it reasons from your actual situation.
04

Intelligence, not information

More alerts is not better. Sol surfaces the signals that matter to you, filters the noise, and arrives with the move — not just a notification.

Close the gap.

Elitr is in private early access. Join the waitlist and be among the first to meet Sol.

You're on the list. We'll be in touch.

Early access only. No spam, ever.